Flexibility is the vital essence for Notebook 7 Spin. The client asked for a Key Visual and a Lifestyle shoot to emphasize that. The Key Visual was shot in-studio with two devices. The resulting image is a composite, focusing on the flexibility of the 360° rotating display. For lifestyle, our concept was to demonstrate visually how users can approach and use the Spin 7 in a variety of different settings. We shot outdoors by the pool, at a picnic, indoors in a kitchen, etc. One model was used.